Work
Four chapters.
One throughline.
Campaigns, films and content engines built across Riyadh, Kuwait and Cairo. Every one of them starts with a script and ends with a number.
All work
Creative Direction — The Gulf
Kuwait, then Riyadh. Departments of 19 and 25, three major accounts won in a year, and the Gulf chapter's first metal.
Directing
Four films. Two published, two under wraps. Both of the published ones were shot under conditions that did not allow a second take.
Creative Direction — Egypt
Fifteen years, four agencies, three Effie Golds and a voice built in a city that does not tolerate boring.
Social Media & Branded Content
Season-long engines for SPL sponsors — plus three audiences built from zero: El Fit, Gridiron Egypt, and a strongman season running in public.